May 20, 2008

I just found these guidelines at TechCrunch:

• No incentives may be given to a member for sending a message, bulletin, comment, or any other form of communication. This includes “points,” “bucks,” increased standing, or even features within the app.
• It must be very clear to a member what they are sending, when they are sending communication. “Share with friends” is not sufficient messaging, the link must state “send comment,” “send bulletin,” and so on.
• The “no popups” rule we have had in place since day one applies to messaging windows. This means no more popping up a messaging window the first time someone tries to use an app. No popping up messaging windows without a user clicking on a very clearly marked link.

Sounds like they want the apps to appear as if they’re part of a Myspace experience, not add-ons. While I can see the intent of the “incentive” rule, what about games? The whole point of most online games is to “increase standing” in some way, to win the game, right?

  every 8s, 1s ago, in 0.37s.